Consistent Messaging

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Today I am going to be talking about why it's essential to continuously message your company's values and practices. While training at Hadrian, I've come up with catch phrases that act as reminders to do the right thing or how to do something. Reinforcing ideas helps maintain a consistent brand, culture and practices.

Repeatedly communicate your company's values and practices to both employees and customers. This helps ensure that everyone is on the same page and understands what your company stands for.

Your values and practices should be clear and reflect your company's culture. For example, if your company values teamwork and collaboration, then your messaging should emphasize these qualities. "Help one another out" is a common phrase at the shop.

It's important to communicate your values and practices consistently across all channels. For example, you can reinforce your company's values through branding, marketing campaigns, and social media messaging. When employees see the same values and practices being promoted to customers, it helps to build trust and credibility.

Another way to reinforce your values and practices is through employee training and development programs. When employees understand and embrace your company's values, they're more likely to embody them in their work. When something is so consistent internally and externally, you will find the ones who thrive in that culture and those who won't be into it.

Continuous messaging of your company's values and practices helps to create a strong sense of identity and purpose for both employees and customers. When everyone understands and believes in your company's values and practices, it helps to build a loyal customer base and a team of dedicated employees who are invested in the success of the company.

Thanks to Everest Brady for his help, writing, and research in assembling this week’s newsletter.

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SMB Job Postings

CEO - Essig Pools

Our friends at Garden City, run by Michael Arrieta, are seeking the next CEO of portfolio company Essig Pools, their $10M pool construction business that has been in existence since 1981. They are looking for someone who can help increase sales, be a great leader, and knows how to recruit top talent.

This is a fantastic opportunity to get operational experience and equity in a company as you take it to the next level.

You can find the job posting here and the Garden City website soon.

This Week on Think Like an Owner

Our guest, Ryan Galea, is the first guest in a CEO series we are doing with search CEOs who acquired their companies within the last 3 years and have early lessons and emotions in their very recent, or current, memory. The series aims to learn strategies and hear stories from early career CEOs about how to manage the first couple of years running a new company.

Ryan acquired VoiceFriend in August of '21, a communications platform for nursing homes and senior living facilities. Then less than a year later acquired a second business Caremerge which offers engagement software for senior living. Ryan and Alex discuss managing people and tasks, internal communication, change management with an acquisition vs a merger, and what’s gone differently than expected.

This episode Q&A features CEO August Felker of Oberle Risk Strategies, answering the question, "What are some strategies for getting insurance costs down?" 

Every CEO and entrepreneur needs support from a team of expert professionals like attorneys, bankers, and accountants like Hood & Strong. Less often mentioned, and just as important, is insurance. And August Felker at Oberle Risk Strategies are the experts that you need on your team to navigate the insurance needs of your company as dozens of past podcast guests have partnered with them to do. Oberle helps you evaluate where your current and soon to be acquired company needs for insurance today and what it might need tomorrow. please reach out to learn more about how Oberle can help with insurance due diligence at oberle-risk.com. Or reach out to the CEO, August Felker, directly at [email protected].

This Week in SMB Twitter

Think Like an Owner is sponsored by:

Ravix Group - Ravix Group is a fraction CFO, outsourced accounting, and HR consulting firm serving small and large businesses alike. Whether you or someone you know is getting started, searching to buy a business, or building out an organization, Ravix will help on the journey. To learn more about Ravix Group, head to their website and tell them Think Like An Owner sent you.

Hood & Strong, LLP – Hood & Strong is a CPA firm with a long history of working with search funds and private equity firms on diligence, assurance, tax services, and more. To learn more about how Hood & Strong can help your search, acquisition, and beyond, please email one of their partners Jerry Zhou at [email protected].

Oberle Risk Strategies– Oberle is the leading specialty insurance brokerage catering to search funds and the broader ETA community, providing complimentary due diligence assessments of the target company’s commercial insurance and Employee benefits programs. If you are under LOI, please reach out to learn more about how Oberle can help with insurance due diligence at oberle-risk.com. Or reach out to the CEO, August Felker, directly at [email protected].

Interested in sponsoring? Reply to this email and let’s chat.